The Training Room
August 2020

How we doubled organic search traffic and increased sales by 25% (£2.3m+)

Another classic example of keyword research + content creation strategy to target a specific market who were educated through helpful guides and then nurtured into sales enquiries as a result. Bottom line gains!


Growth Marketing, Search Engine Optimization


Google and Bing

Result 1

Increase in Conversion Rate

Result 2

More Revenue in 3 Years

Project Overview

Previously they had relied on PPC over organic SEO, resulting in limited growth and low conversion rates. Most of their copy was focused on solely personal trainer courses, therefore, the new design and content needed to showcase their transition from being an educational leader within the fitness industry to become a multi-sector provider.

The site required flexibility to grow with the business, facilitating additional sectors, increases in traffic and additional personalisation.


Content on the website, across social and within the blogs has all been written with specific keywords to support SEO. Finally, we completed a full content audit, culling 2000 HTML pages to just 500 whilst also focusing on site and URL structure, making these tailored to Google’s needs.

We created user-focused content for each of the social channels including blog posts, video content and one-off campaigns including quizzes and competitions, all focused on a variety of courses, no longer preferential to Personal Training. This has been supported by paid social ads driven with content-based themes across all platforms.


Since the site has been live, leads have increased by 53%supporting hundreds of students taking the next step in their career. The average number of pages viewed is higher and the lead generation conversion rate increased by 300%.

By merging the social media accounts and providing video content, we have increased shares on Facebook by 185%, comments on Facebook by 74% and Facebook sessions by 280%.


Don't take our word for it, take theirs!

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"We've seen great results since working with Charlie and their knowledge of SEO and growth marketing I'm sure is second to none! Certainly a long term digital partnership we have."

Lucie Walker
Head of Digital at Abbeyfield

"We've relied on Rank Robin as our digital growth partners for the past 4 years and it's been a pleasure working with them. The results speak for themselves in our business growth since."

Bradley Williams
MD at Unique Group

"We were stuck not getting much traffic on Google and within working with Rank Robin we've seen a noticeable jump and plenty more subscribers on our platform. Love it!"

Mark Highfield
Marketing at Night Slides

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However local, national or stratospheric your business objectives are, we're flexible with our digital marketing services and will cater to you, think of us like a cost-effective, specialist extension of your own team.

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