Night Slides
August 2020

How we shot the rankings up for this outdoor adventure content magazine almost immediately

Nothing worse than building a site and not getting any traffic from the off. Executing a content marketing plan helped rocket ranking for this site really quickly after a long time with very little traffic at all.


Content Marketing Campaign


Google Search

Result 1

Increase in Organic Traffic

Result 2

Uplift in Subscribers Numbers

Project Overview

Rank Robin were instructed by growing outdoor adventure focused mental health online magazine to drive their organic SEO traffic instead of relying on paid advertising or social media for more hits when they are both fickle channels that don't always drive loyal returning visitors.

  • Stuck in a rut with the existing content marketing strategy
  • Education and SEO frameworks needed to level up the team


The project was split into two sections; first set of tasks was optimising the existing content for search engines and creating a sitemap that had assigned keywords to pages to visualise for the team's help. This is one of the most effective ways of recovering 'lost' traffic when a few key tweaks and some site structure changes is all it takes.

Secondly, producing a set of templates and guides for the Night Slides team to follow when creating new content was what empowered them to publish more and see results quicker. The content marketing strategy enabled the team to find cluster topics to focus on instead of relying on a randomised approach to content publishing. Which Google dislikes! 

  • Existing content optimisation for SEO
  • Content guide templates for the copywriters
  • Keyword assigned page specific sitemap


It was great to watch this website start to really grow once the SEO optimisation works were completed. It managed to get them out of the rut they were stuck in and lead to some new advertising and sponsorship deals that enabled consistent revenue flow.

An important metric for the success of this SEO campaign was that the traffic converted into email newsletter subscribers and in 6 months managed to more than triple the subscribers which was a great result and a worthy return on investment spend! 

  • 300% increase in relevant organic traffic in 3 months
  • 3.4 multiplied subscribers gained from the SEO works

Don't take our word for it, take theirs!

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"We've seen great results since working with Charlie and their knowledge of SEO and growth marketing I'm sure is second to none! Certainly a long term digital partnership we have."

Lucie Walker
Head of Digital at Abbeyfield

"We've relied on Rank Robin as our digital growth partners for the past 4 years and it's been a pleasure working with them. The results speak for themselves in our business growth since."

Bradley Williams
MD at Unique Group

"We were stuck not getting much traffic on Google and within working with Rank Robin we've seen a noticeable jump and plenty more subscribers on our platform. Love it!"

Mark Highfield
Marketing at Night Slides

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